For Patients
What Is It?
A wellness program that works with the ecosystem - not around it.
Shine is the members-first wellness layer that sits alongside existing dental plans: unlocking product discounts, lab-direct savings, and education. It delivers a direct connection to the payors and providers already invested in their care.
Save money.
Up to 60% off the oral care products members are already buying.
Stay connected.
A direct line to the payor and provider perks they didn't know were waiting for them.
Stay in control.
Their account. Their data. Their choices.
The Gap
Most Americans are paying for dental benefits they never fully use.
Between insurance premiums, out-of-pocket care, and daily home care, the average American spends more on oral health than they realize - and captures less of that value than they should. The gap isn't because the plan is bad; it's because nobody has ever handed the member the tools to get the most out of it.
Home care is on the patient.
Between cleanings, members are on their own. The brushes, floss, and night guards that actually move the needle are full-price at retail - and nothing ties those purchases back to the rest of their care.
Those who need it cant afford it.
The communities most in need of home care generally can't afford it. That $200 electric toothbrush and $600 night guard may lead to a lifetime of health issues.
Education is generic.
The dentist has five minutes. The plan's portal has a PDF. The internet has an algorithm. None of it is about this member - their history, their habits, or their plan.
Payor perks go undiscovered.
Members wish their insurance did more - not realizing it often already does. Discounts, wellness credits, and partner programs sit unused because nobody pulled them together in one place.
95% happens outside the office.
Every meaningful win or setback happens on days the member is not in a chair. Right now, none of it counts.
Less chair time, bigger problems later.
Every missed cleaning, deferred filling, or ignored night guard quietly becomes the thing that's much harder - and much more expensive - to fix a year from now.
Home care is on the patient.
Between cleanings, members are on their own. The brushes, floss, and night guards that actually move the needle are full-price at retail - and nothing ties those purchases back to the rest of their care.
Those who need it cant afford it.
The communities most in need of home care generally can't afford it. That $200 electric toothbrush and $600 night guard may lead to a lifetime of health issues.
Education is generic.
The dentist has five minutes. The plan's portal has a PDF. The internet has an algorithm. None of it is about this member - their history, their habits, or their plan.
Payor perks go undiscovered.
Members wish their insurance did more - not realizing it often already does. Discounts, wellness credits, and partner programs sit unused because nobody pulled them together in one place.
95% happens outside the office.
Every meaningful win or setback happens on days the member is not in a chair. Right now, none of it counts.
Less chair time, bigger problems later.
Every missed cleaning, deferred filling, or ignored night guard quietly becomes the thing that's much harder - and much more expensive - to fix a year from now.
The Flow
Register Online.
Activates Instantly.
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Activate.
Members register in seconds. The account activates instantly - often free through a participating insurance partner.
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Link.
Members link their account to their dental insurance and their dentist. That's where the real value starts: curated recommendations, exclusive offers, and direct communication flow through.
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Engage & Save.
Members shop, reorder, and stay on track with up to 60% off oral care and lab-direct pricing on night guards, whitening, and retainers.
A Shine account is free to create and free to keep.
What Members Get
What members actually get.
Up to 60% off oral care.
Electric toothbrushes, water flossers, whitening, night guards, retainers, probiotics - all the essentials, all at member pricing.
Lab-direct night guards, retainers & whitening.
Custom-fitted, dentist-quality, shipped to their door. Fast to order, fast to reorder, a fraction of in-office cost.
Rewards that maximize their plan.
Shine surfaces the payor perks, wellness credits, and partner discounts already attached to their plan - so unused benefits stop going unused.
A connected dentist.
When a provider is linked, members get curated product recommendations, faster reorders, and care that feels continuous instead of once-every-six-months.
More engaged providers.
Providers participating in Shine are incentivized to stay in touch, share tailored education, and keep members on track between visits.
Their account. Their rules.
Every Shine account is patient-owned. Privacy controls are built in. What gets shared, and with whom, is always the member's call.
Example Savings
The savings are real, and they add up.
cariPRO Electric Toothbrush
cariPRO Cordless Water Flosser
Custom-fitted Night Guard (Soft, 1 arch, 2mm)
Custom-fitted Whitening Trays
A sampling of member pricing. The full Shine catalog includes dozens of products across oral care, whitening, night guards, retainers, and sports guards.
The Ripple Effect
When members have Shine, the whole relationship improves.
More of the plan gets used.
Unused benefits, overlooked perks, and forgotten preventive visits don't stay forgotten.
More reason to stay engaged.
A connected dentist and real rewards turn "twice a year" into year-round engagement.
Less surprise, more clarity.
Members walk into appointments knowing what to expect, and out knowing what comes next.
Better outcomes, less chair time.
The longer members stay engaged, the less time they spend fixing things that could have been prevented.
Built on Trust
Members own their Shine account. Always.
Every account is private by default, encrypted end-to-end, and controlled by the member. What gets shared - with a dentist, a payor, or a partner - is always the member's choice, and always revocable.
For Our Partners
Every member with a Shine account is a more engaged one.
When patients are better informed, better connected, and better rewarded, their plan and their provider relationship both get stronger - which is exactly why payors and providers partner with Shine.
Patients in the Ecosystem
Engaging patients.
Maximizing value.
Shine patients always control their privacy & permissions. By opting to "link" their accounts with payors or providers, they are granting permission to allow interaction and data share. The flow of data is managed by the PHIP gateway that routes, validates, and protects every interaction. Click any node to explore.
One account. Every connection.
Patients create a free Shine account and link it with their dentist and insurance. One identity, one consent control panel, one portable history - the foundation for everything that flows through PHIP.
- Own and control your personal health data across every provider and insurer
- Track preventive habits between dental visits
- Access exclusive savings on recommended products
- Grant or revoke access with a single tap, any time
- Build a portable health score that follows you everywhere
Every connection flows through PHIP.
No two systems talk directly. PHIP sits in the middle - routing every interaction, checking every consent, recording every meaningful action, and translating the result into a standards-based format the rest of healthcare can read.
- Routes every interaction between patients, providers, and payors
- Checks consent on every request - no data flows without permission
- Records events using healthcare standard codes (CDT, ICD-10, SNOMED, LOINC)
- Exports natively to FHIR R4 for interoperability with any health system
- HIPAA-compliant from day one, with a tamper-proof audit trail
See the whole patient. Get rewarded for prevention.
ProviderPRO+ gives dental teams a clear view of what happens between visits - from the recommendation you sent, to the education the patient engaged with, to the products they purchased. Data-driven prevention you can actually measure.
- Watch patient engagement and follow-through between visits
- Recommend products and earn commissions through the commerce layer
- Track prevention outcomes that demonstrate your practice's value
- Connect with payor networks for reimbursement of preventive work
- Scales across multiple locations and DSO networks
Intelligence between the claims.
Volta gives insurance companies a view they've never had before: the signals between claim events. What members are doing, what providers are recommending, and which behaviors actually lead to better outcomes - all routed through PHIP with full consent.
- Behavioral data that claims alone can never reveal
- Identify highly-engaged members for risk adjustment and retention
- Fund preventive programs with measurable, documented ROI
- Reward healthy behaviors to improve member loyalty
- Transition from fee-for-service to value-based reimbursement
Patient ↔ Provider
- Patient behavioral data and prevention activities
- Product purchase history and engagement
- PHIP score trajectory for clinical context
- Clinical findings and diagnosis
- Personalized product and treatment recommendations
- Treatment plans and follow-up guidance
Patient ↔ Payor
- Behavioral engagement and prevention activity
- PHIP score for behavioral risk adjustment
- Follow-through on recommended products
- Benefits eligibility and coverage details
- Incentive programs and preventive rewards
- Value-based care enrollment status
Provider ↔ Payor
- Documented outcomes and prevention activities
- Clinical encounter data for reimbursement
- PHIP score evidence for value-based payments
- Value-based reimbursement and incentive payments
- Member eligibility and coverage data
- Prevention program funding and parameters